Conquering the Forbidden Kingdom: Australian products and the Chinese market

Conquering the Forbidden Kingdom: Australian products and the Chinese market

China has long been one of the world’s foremost exporters and its stronghold in areas such as electronic goods, toys, and clothes has led to it being dubbed the “world factory”. However, while China’s strength lies in its export, its import industry is not to be trifled with.

China is a country that truly values good health, and Chinese citizens are publicly encouraged to follow a proper diet and exercise regimen. Interestingly, a Bain & Company poll last year showed that shoppers in China were 1.6 times more likely to associate Australia with health as opposed to other first world providers like the U.S. or Germany (Forbes 2017, para. 2).

Australia’s dedication to providing fresh food has been noted by China’s consumers, and Chinese businesses are now eager to bring the public what they want. However, health isn’t the opening for an Australian business looking to enter China. Other Australian products including cosmetics, beverages, and milk-powder are all extremely popular on the Chinese market.

However, despite the demand, many small businesses in Australia are unaware of the fact that China covets Australian products. This may have something to do with that fact that there are a number of factors that a business owner needs to take into account before they make the decision to trade with China. For instance, while most products do not require special permits, certain items fall under the ‘restricted good’ section and require businesses to apply for a special China business license. The process can be daunting and frustrating, and this is where AusMate comes in.

AusMate is a company that is dedicated to streamlining the transition from business owner to international exporter. We are an established China business consulting company and we have a wealth of experience in making these endeavours a reality. Not only do we have a strong relationship with the government organisations in both countries, we also hold a crucial partnership with Alibaba. This means that our clients are immediately exposed to the largest B2B platform in China. Additionally, we have six sub-companies established throughout China which will help monitor your products on the Chinese market.

With its population of over 1.3 billion and its rapid economic growth, China is a fantastic investment for any business. A slice of the Chinese market, no matter how small, can do wonders for the profit of a company. According to a Forbes article last year, the Australian company Swisse Wellness saw its profits shoot up from A$390 million to A$690 million, largely on the back of the Chinese market.

The Chinese market is an exciting place to be, and our company is here to help you explore it. Armed with a group of experienced professionals that can provide in-depth China market research, along with our desire to watch you succeed, you and your business are definitely in good hands.

To get in touch with us and learn more about your options for growth, including China trademark applications, log on to https://www/